Given the current, erm, situation, there has quite possibly never been a better time to bolster your content and step up your social media game.
But...what if you don’t have the budget to produce music videos, professional photo shoots, etc.? In short, what should a band without lots of assets in the content department post in order to keep a consistent schedule of posts each week? The following are my top recommendations for bands in this situation. As a general strategy for implementation, you can literally have a preset schedule: Monday is this kind of post, Tuesday is that kind, and so on. I highly recommend posting on a daily basis. Without further ado:
Bonus: Have any shows in the future? Staple a flyer to a telephone pole, take a picture of said flyer in its natural environment, and post that with details. Or post a picture of a past show. Tag the participating bands. Revel in nostalgia.
There’s an easy two weeks of no-cost content. Bottom line: you have options when it comes to fabricating content. Utilize everything at your disposal.
Providing thoughtful reviews of music that is heavy, gloomy, and loud enough to wake us from slumber. Written by a groggy-eyed, highfalutin peasantry.