Here's a common (and very legitimate) question: “what goes in my press kit band bio?” We here at the Sleeping Village enjoy receiving a solid bio, but, beyond that, we enjoy when bands handling their own PR maximize their potential. As such, here's our advice on how to construct a band bio that does its job.
In short, the press kit bio serves two major purposes:
A. introducing your band in a succinct but curiosity-inducing fashion, and
B. providing useful and necessary info to the reviewer/label/distributor/PR firm/etc.
You're requesting a review at Ye Olde Sleeping Village, and you want to do it right. Why? To avoid being shuffled into the deepest recesses of the promo pit. If you want to maximize your chances of being reviewed, the following is a brief breakdown of what you need to send, and where you need to send it. Hence: submission guidelines. Read 'em. Study 'em.
Once you've compiled the following info into a tidy package, shoot an email to firstname.lastname@example.org, and--this is important--have a subject line that includes your band name and something indicating that it is, in fact, a review request. If you send via Instagram, I will direct you to our inbox. I do so for two reasons: firstly, it’s an easily searchable, and secondly, it affords you the opportunity to send the items discussed below. That said, I do appreciate DM's--especially if we have talked before! If we haven't talked before, reach out and start networking!
Most importantly, if you are uncertain about anything in regards to the submission process, please, please don’t be afraid to ask!
Given the current, erm, situation, there has quite possibly never been a better time to bolster your content and step up your social media game.
But...what if you don’t have the budget to produce music videos, professional photo shoots, etc.? In short, what should a band without lots of assets in the content department post in order to keep a consistent schedule of posts each week? The following are my top recommendations for bands in this situation. As a general strategy for implementation, you can literally have a preset schedule: Monday is this kind of post, Tuesday is that kind, and so on. I highly recommend posting on a daily basis. Without further ado:
We provide thoughtful reviews of music that is heavy, gloomy...and loud enough to wake us from slumber. Written by a highfalutin peasantry.
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